Bjerk Builders

Built Dffrnt: The Thief In My Pocket

The Thief in My Pocket Deep Work, and What Steals It. There is a thief in my pocket. It does not take money. It takes the one thing I can never get back. In a world built to distract you, the ability to focus has quietly become a superpower. A computer scientist named Cal Newport […]

Built Dffrnt: Where Are You Looking?

Phase 3 begins. A mountain bike, a ten-year habit, and why systems beat goals every time. When I started teaching my son Austin to mountain bike, rule number one was simple: the bike, like life, goes where you are looking. Out on the trail here in the desert, if you fix your eyes on the […]

Built Dffrnt: See It. Own it. Build it.

See it. Own it. Build it. Months of letters in three words, and how they stack into what comes next. A champion is not the most talented person in the room. A champion is the one who sees clearly, owns completely, and builds relentlessly. Everything we have done for months has been building exactly that, […]

Built Dffrnt: Can You Dance In The Rain?

On a Phoenix Cardinals coach, a boy named Johnny, and the kind of gratitude that does not change your storm, it changes you. I catch myself complaining more than I would like to admit. When I do, I think about a coach named Gene Stallings, and it snaps me right out of it. Stallings coached […]

Built Dffrnt: Can You Take The Heat?

On the Phoenix cop who woke from a coma swinging, and the courage it took to face what was hiding under the anger. Years ago, working for our county hospital, I spent real time at the Arizona Burn Center. That is where I met Jason Schechterle, one of the bravest men I have ever known. […]

Built Dffrnt: The Four P’s

The Four P’s On perfectionism, paralysis, and the six months it took me not to make one phone call. Have you ever found yourself stuck? I know I have.  For instance, I have not called my kids’ godparents in months. Not because I do not love them. Because I could not make the call perfect […]

Built Dffrnt: Standing On Her Shoulders

Standing On Her Shoulders Larry Fitzgerald goes into the Hall of Fame this weekend. The best of him was never the catches. It was a promise to his mom. For seventeen years, when number 11 went up to get the ball in the desert, an entire stadium roared the same name. Laaaarry. This weekend, Larry […]

Built Dffrnt: The Kid From Safford, AZ

The Kid From Safford, AZ On getting dropped, getting up, and why the toughest man in the building thanks his corner first. A few weeks ago, a kid from Safford, Arizona won a world title. Not really a kid, a grown man who has been fighting his whole life. Justin Gaethje. He grew up in […]

Built Dffrnt: The Humble Warrior

The Humble Warrior On ego, a list I never should have made, and the flaming sword that cuts away what needs it most. “It’s hard to be humble when you’re as great as I am.” Muhammad Ali said that with a grin. Kid Rock put it in work boots: “It ain’t talkin’ sh*t if you […]

Built Dffrnt: The *sshole at my Table

The *sshole at my Table You can’t pick who sits at your table. You CAN pick what you focus on. On Epictetus, faith over fear, and how a bad table becomes your best client. Twenty-something and broke, I was waiting tables in Old Town Scottsdale, epic margaritas, a wait station the size of a phone […]