Man’s Search for Meaning Viktor Frankl survived Auschwitz. What he found there is the clearest reason I know for why some people rise and some don’t. A few years ago I stood on the summit of Mount Kilimanjaro with a group of 8 burn survivors. Two of them, Isla and Isabella, 11 and 12 years […]
The Strangest Secret The Strangest Secret. We become what we think about. Earl Nightingale figured it out in 1956. Most people still haven’t. EARL NIGHTINGALE · THE STRANGEST SECRET · 1956 “We become what we think about.” Six words. Recorded in a rented studio in Chicago. First spoken-word recording to sell a million copies. […]
Life is Difficult. M. SCOTT PECK · A ROAD LESS TRAVELED · 1978 “Life is difficult.” The entire first paragraph. That’s it. Three words. Over 10 million copies sold. Still in print 45 years later. Because those three words changed something in people that nothing else could touch. I was still putting Humpty Dumpty back […]
As a Man Thinketh – James Allen NOTORIOUS B.I.G. · JUICY · 1994 “It was all a dream.” Biggie grew up broke in Brooklyn. He held a vision so clearly, so consistently, that his brain started building toward it. James Allen wrote the same truth 91 years earlier. Dr. Andrew Huberman can now show you […]
Good People, Warrior Spirit Good People. On the warrior spirit, the servant’s heart, and what it means to be an American worth the freedom someone else paid for. Good People – today, Memorial Day, I find myself thinking about the men and women who took that definition further than most of us will ever have […]
Hearts and Minds of Champions THE TRIPLE What you are capable of, when you stop carrying what was never yours to carry. Alumni game. Freshman year of college. I stepped into the batter’s box and hit a bomb over the center fielder’s head. Standing on third base, dusting off my jersey, my high school baseball […]
Sleep Like a Champion Sleep like a champion. Because that’s what you are. Three weeks. Three commitments. One series wrap, plus a Mother’s Day shoutout to some of the toughest humans on the planet. “It is a common experience that a problem difficult at night is resolved in the morning after the committee of […]
Coffee and Caffeine Awareness Your afternoon coffee is still awake. You’re not. What caffeine’s half-life is quietly doing to your sleep – and what to do about it. “I put a decaf coffee maker in my bedroom. That way, when I wake up at 3am, I can brew a pot and still get back to […]
Standing on the Shoulders of Giants “The biggest thing that really separated me through my career was my mental game.” Michael Phelps This is more than a sports quote; this is a reminder of how we play to win in life, family, and business. Regardless of the heat, cold, or rain, building our minds up to win before […]
RESPONSIBILITY. To sum it up: the better we play as a team, the more loyal customers we build who refer us to friends and family, the more referrals we get, the more we win! Safety is a big focus. #1, We want to send everyone home safely to their families. #2, Injuries cost all of us, […]










