Phase 3 begins. A mountain bike, a ten-year habit, and why systems beat goals every time. When I started teaching my son Austin to mountain bike, rule number one was simple: the bike, like life, goes where you are looking. Out on the trail here in the desert, if you fix your eyes on the […]
See it. Own it. Build it. Months of letters in three words, and how they stack into what comes next. A champion is not the most talented person in the room. A champion is the one who sees clearly, owns completely, and builds relentlessly. Everything we have done for months has been building exactly that, […]
On a Phoenix Cardinals coach, a boy named Johnny, and the kind of gratitude that does not change your storm, it changes you. I catch myself complaining more than I would like to admit. When I do, I think about a coach named Gene Stallings, and it snaps me right out of it. Stallings coached […]
On the Phoenix cop who woke from a coma swinging, and the courage it took to face what was hiding under the anger. Years ago, working for our county hospital, I spent real time at the Arizona Burn Center. That is where I met Jason Schechterle, one of the bravest men I have ever known. […]
The Four P’s On perfectionism, paralysis, and the six months it took me not to make one phone call. Have you ever found yourself stuck? I know I have. For instance, I have not called my kids’ godparents in months. Not because I do not love them. Because I could not make the call perfect […]
Construction is an industry built on experience. At Bjerk Builders, that experience matters, but so does knowing when there is a better way to do something. That is why Bjerk has partnered with students and graduates from Arizona State University’s data analytics programs to take a closer look at something most construction companies don’t have […]
Standing On Her Shoulders Larry Fitzgerald goes into the Hall of Fame this weekend. The best of him was never the catches. It was a promise to his mom. For seventeen years, when number 11 went up to get the ball in the desert, an entire stadium roared the same name. Laaaarry. This weekend, Larry […]
The Kid From Safford, AZ On getting dropped, getting up, and why the toughest man in the building thanks his corner first. A few weeks ago, a kid from Safford, Arizona won a world title. Not really a kid, a grown man who has been fighting his whole life. Justin Gaethje. He grew up in […]
Here’s a fun fact about commercial construction: some of the coolest office spaces in the Valley aren’t standalone buildings at all – they’re hiding inside massive industrial shells, built to serve a completely different purpose next door. That’s exactly the story behind Bjerk Builders’ latest tenant improvement for a major American retailer in Goodyear, Arizona, […]
The Humble Warrior On ego, a list I never should have made, and the flaming sword that cuts away what needs it most. “It’s hard to be humble when you’re as great as I am.” Muhammad Ali said that with a grin. Kid Rock put it in work boots: “It ain’t talkin’ sh*t if you […]



