Nate Lowrie, CEO of Bjerk Builders sat down with Darius Guinn, General Manager of Shoot360 in Queen Creek, Arizona. While Bjerk Builders completed the full tenant improvement of this unique, NBA grade space, Darius lets us in on how these training facilities transform the communities they serve and how his personal path led him to be a part of managing this location.
Check out the full video here:
More about Shoot360:
Located on East Germann Road in the rapidly growing East Valley, the facility introduces a fresh model for youth and competitive athlete development: every rep is measurable, every station is interactive, and the built environment is designed to support movement, focus, and feedback.
The interior layout at Shoot 360 in Queen Creek was built with athlete flow in mind. Instead of a conventional gym floor with hoops lined against a wall, the experience is organized into dedicated training zones. Shooting bays, ball-handling stations, open skill-development space, and coaching areas work together as a connected environment. Athletes can move station to station without interruption while trainers maintain visibility across the floor.
The facility was intentionally designed around:
- Interactive training bays with integrated shot tracking
- Open training courts for both individual and group instruction
- Lighting and electrical systems built to support performance technology
- Durable athletic flooring designed for repetitive impact
- Clean modern finishes aligned with the brand’s tech-forward experience
That combination matters. Athletic interiors like this have to do more than look sharp. Flooring needs the right response and durability. Ceiling and wall systems need to accommodate sensors and displays. Lighting has to avoid glare while keeping visibility consistent for players and tracking cameras. The architecture becomes part of the training system.
Technology Built Into Every Shot
The defining feature at Shoot 360 is the tech. The company describes itself as “the most advanced basketball training facility in the world,” using proprietary systems that track shooting, passing, and ball handling in real time. That includes:
Shot tracking and analytics
Each shot can be measured instantly for:
- Arc
- Depth
- Alignment
- Accuracy
- Volume and repetition
Instead of waiting for a coach to review mechanics later, athletes get immediate performance feedback.
Motion tracking
Camera systems monitor movement and help create measurable training sessions around repetition, pace, and execution.
Interactive drills
Digital interfaces guide athletes through challenges and drills that feel part workout, part game.
Mobile app integration
Players can track progress over time through the Shoot 360 app, review stats, book sessions, and build consistency between visits.
That blend of data and training is one reason the brand has expanded quickly nationwide, including into the Phoenix metro.
Why It Fits Queen Creek So Well
Queen Creek continues investing in recreation and youth-focused amenities, and Shoot 360 arrives at a strong time for the community. Families in the Southeast Valley are looking for high-quality sports training options closer to home, and this concept fills a unique niche. It combines:
- Basketball development
- Technology-driven coaching
- Year-round indoor access
- Camps and clinics
- Individual and team training
That’s especially valuable in Arizona, where indoor climate-controlled sports space becomes essential through the summer months. The result feels modern and local at the same time: a professional-grade environment with neighborhood accessibility.
The Bigger Trend: Athletic Facilities as Experience Spaces
Projects like Shoot 360 are part of a broader shift in sports facility design. Today’s top training environments are being built around experience and measurable performance, not just square footage. That means interiors increasingly prioritize:
- Integrated technology infrastructure
- Flexible training zones
- Strong visual branding
- Acoustics and lighting
- Durable finishes that can handle constant use
- Spaces that keep athletes engaged longer
Shoot 360 in Queen Creek is a strong Arizona example of that trend. If you’re looking to make an investment in the future of your space and work with a builder you can trust, connect with Bjerk:
